> 07 Global Management System

Complete Control through Global Management. The global management system allows you to monitor all your gaming platforms from one centralized system.

Reporting
Our reporting system offers a drill-down approach, beginning with high-level business reports written in a language that speaks to you—net cash and shareholder profits. Your reports incorporate your business plan, enabling tracking of results against the actual plan that was tailormade for you. Each report provides in-depth figures including detailed player data for targeting and promotional use. Our powerful tool is designed around the bottom line—real profitability.

Marketing

Player Management
The foundation for all marketing-related functionality, it provides the ability to segment players into different groups—maximizing marketing opportunities and improving management efficiency.
Bonuses
The bonus system can be used to customize playthrough requirements by game and group to reduce bonus abuse exposure. It provides automated management of bonus credits with the option for conversion to cash balance. The bonus system is only used to configure and manage bonus requirements.
Realtime In-Game Communications
An event-based communication tool delivers messages to players and associates a system function with a player-activated event. It is used in conjunction with the bonus system to allocate bonuses to players on the occurrence of a specific event such as first purchase or real login. The application allows the advertisement of promotions in-game, using rich media animated content.
Loyalty
Loyalty Manager allows management of all aspects of the loyalty system including the ability to define or change accumulation periods, tier levels, and cash or bonus credits. It also includes the ability to create loyalty promotions for specific times and games to maximize marketing opportunities.

Comprehensive Management Tools
The system enables management of every aspect—from player account management, through to marketing tools within the gaming software client (such as pop-up messaging) and setup of private tournaments.

Stringent Security
Access to all back-office data and functionality is controlled by a detailed and customizable security system. The system is managed by restricting staff access to specific roles within the organization. Each user has defined tasks, which can be set up as a particular role and customized to the individual. Full reporting is available to review user-based access to all functions within the back-office system.

Payment Management
The global management system offers a banking and payments system which tracks player deposits and withdrawals, with checks in place to validate game play associated with a withdrawal.

Responsible Gaming
In order to meet responsible gaming requirements, the system allows you to:

Set player deposit limits
Lock accounts
Set individual card limits
Deny bonuses if requested
Specify as "do not contact" when requested—the player is placed in an easily managed group that does not receive any casino marketing or bonuses on deposits

Network Management
We offer access to a comprehensive schedule of poker and casino tournaments. Organized and managed by Microgaming, these network-wide tournaments can be configured to be client specific, enabling you to run your own tournaments under your own brand.