Acquiring New Customers—and Keeping Them. Once your eGaming business has been launched, the challenge is to quickly attract customers to your new online or mobile offerings. Getting new prospects to sign up and converting them into lifetime customers requires expertise in customer acquisition and retention. That's where Spiral Solutions excels, providing guidance and coordination of marketing services.
Spiral devises attractive sign-up offers, promotion policies and lifecycle (loyalty) strategy. All activities are planned within an optimal budget, which represents a percentage of revenues generated. We optimize your cross-marketing efforts for maximum profitability—communicating with customers playing in one of your eGaming offerings and providing them with incentives to visit another. Customers playing in your poker room can be encouraged to visit your casino, thereby increasing your revenues.
Our comprehensive services include affiliation management, search engine optimization (SEO), search engine marketing (SEM), social network marketing and media buying and advertising. We coordinate with all teams to optimize campaigns and improve the conversion process, thereby ensuring the best possible results.
Acquisition Services
Converting Prospects into Customers
Spiral Solution's acquisition services are focused on optimizing your campaigns and improving the conversion process. Benchmarks and reports are monitored daily and updated according to market fluctuations—when customer behavior changes, so should your acquisition methods. Spiral will guide you through the process of ensuring that your advertising spend is maximized, enabling your profits to grow exponentially.
While some customers will reach your site because they know your brand, there are others that need to be reached by effective search engine optimization—making it easy for people looking for interactive gaming to find your site. Spiral specializes in short- and long-tail optimization, professional and effective content writing, and link trading which builds traffic and increases search engine rankings.
We also oversee the effective operation of affiliate systems, developing effective promotional banners as well as managing payments. Banners on affiliate sites are tagged, enabling monitoring of customer spending and monthly reconciliation and payment (percentage of revenue share) to affiliates. We monitor performance to ascertain which affiliates provide the best conversion rates.
Conversion Services
From Clicks to Customers
Converting clickthrough into customer registration is vital in growing your customer base. Spiral's extensive expertise in conversion optimization boosts your conversion rate. By analyzing traffic and behavior, we understand which traffic source gets the best clickthrough rates, which enables effective acquisition spending.
Spiral provides a comprehensive brief to ensure the messaging, call for action and design is optimized for conversion. We analyze your website to ensure prime placement of play, registration and other key call-to-action buttons, while minimizing the amount of clicks from the entry page to play. We run tests on your home pages to see which page yields the best results. We analyze banner designs and examine conversion rates according to banner types and keywords, testing banners to ensure an optimal user experience and enhanced click-to-purchase rates. We constantly monitor customer behavior, running campaigns to increase activity e.g. campaigns can be run for customers who registered but didn't follow up via email, phone call, or SMS.
Spiral also offers an optional service aimed at optimizing payment acceptance rates, in which operators are trained to contact customers in the event of credit card failure and assist them in signing up on the site.
Retention Services
Keeping Your Customers for a Lifetime
Your customer has signed up and has started playing at your casino, competing in a poker tournament, or betting in your sports book. So how do you keep him or her coming back again and again? Spiral's expert customer retention services are focused on keeping your customers happy and engaged with your website—through monitoring and targeting, performance-based rewards, promotions management, VIP management and customer communication.
Our experienced retention marketing managers supervise all aspects of customer behavior marketing, customer segmentation and targeting, loyalty programs, and promotion creation—everything you need to retain more customers each month and grow profits through ongoing interaction with your customers.
Monitoring and Targeting: Spiral's ongoing monitoring of activities and results tracking allows effective customer segmentation and targeting based on behavior.
Promotions Management: Spiral has extensive expertise in innovative promotion creation, executing targeted promotions as well as launch and post-launch marketing activities which boost customer activity. Activities include headline promotions directed at all customers, or customer-specific promotions based on segmentation. All promotions are analyzed for effectiveness, thereby adding to our knowledge base.
VIP Management: Dedicated VIP teams devise an individual approach for each VIP, providing a unique offering and service level based on the VIP's key performance indicators.
Ongoing Customer Communication: To ensure ongoing customer communication, websites are continuously updated by professional content writers including message of the day (MOD), lobbies and more. Constant email communication and tracking ensure customers are kept informed of new promotions, tournaments and other exciting eGaming events.
Spiral provides expert services to maximize conversions and optimize profitability including:
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