No Cookie Cutter Packages. Spiral Provides Personalized Plans and Tailored eGaming Solutions. Spiral Solutions' step-by-step, methodical process will result in your profitable eGaming business.

Our experienced business consultants work closely with you to understand your specific business. We look at the unique assets that will differentiate you and leverage your unique customer pool. We examine your strengths and weaknesses, acquisition capabilities, industry alliances and competitive advantages. Spiral's team then evaluates your proposed investment and ROI goals.

Based on our analysis, we formulate a clear three-year business plan that speaks your language, talking about net cash, shareholder profit and accumulated investment. The plan includes targets, key performance indicators (KPIs), and ROI calculations and forecasts. The business plan covers:

We build your reporting system based on the results of our consulting process. We constantly review the results from a cashflow perspective, looking at the planned versus actual results. Our in-depth analysis covers KPIs and business intelligence insights and provides a recommended course of action. We can also conduct additional analysis and recommendations, such as acquisition source analysis by tracking tags.

eGaming Made Simple. Establishing an eGaming enterprise from the ground up can be a complex, time-consuming and costly operation that requires liaison and negotiation with a large number of service providers. We've spent eleven years building up an exceptional range of products and services, enabling us to "mix and match" to develop your ultimate eGaming solution that fits your needs. Spiral Solutions makes it simple.

Your Business is Personal. So is Our Service.
Spiral appoints a dedicated and professional team who are responsible for handling every aspect of your business. The account manager is the key contact person who is there to respond directly to your needs and liaise with the various departments. The delivery manager defines the platform specifications, coordinates all the value-added service providers and oversees platform implementation. Once this phase is completed, the project manager oversees ongoing technical issues. With a single point of contact and ongoing reporting, eGaming management is made easy.

Spiral provides you with a basic understanding of CRM activities and strategies based on business logic as well as an understanding of gaming terminology and operation of your casino, poker room, sports book, or bingo offering.

Marcom and Creative
Spiral's talented team will assist you in creating a fully branded website—creating an effective brand presence that will attract customers' attention and provide them with an optimal eGaming experience. We devise a comprehensive website brief based on the business plan which defines the messaging, call to action, look and feel, and complex eGaming functionality. The website design and functionality is designed to appeal to the target audience and features elements that encourage customer interaction and ongoing spend.

Our team also provides promotional support, consulting on the concept, messaging, look and feel, web pages, banners and content. Every aspect of the web design and promotions is focused on helping you meet your defined targets.

Web Development
Our experienced web development team provide functional and technical development of websites and promotional web pages. With eGaming, complex programming is required to ensure every element of the site works properly. Specific elements need to be pre-programmed into the site, such as live leader boards showing player positions during competitions and customer sign-up bonuses. The sophisticated SQL database must verify first-time customer registration before awarding bonuses, checking the veracity of customer details and ruling out fraudulent activity.

eGaming Systems Integration Made Simple—Any Platform, Any Software, Anywhere. Spiral has the capability to integrate any platform or any software into one global management system. Our expert team makes it easy—advising you on every aspect of the gaming platform and support systems including integration of multiple platforms and management tools.

We provide smooth integration of casino, poker, bingo and mobile games of any third party platform with our system. Since we are not tied to one specific platform provider, we can "mix and match" to provide you with a customized offering that meets your needs. We can integrate all the reports from the different systems into Spiral's robust global management system, giving you a single view of your business. We ensure smooth integration of new systems without disrupting existing business operations.

Once the systems are in place, Spiral provides you with detailed reports on every aspect of your business, including constant comparison of your plan versus actual performance. The in-depth reports enable timely adjustments to be made to various aspects of your operations, thereby maximizing profitability.

Creating Your Branded eGaming Offering that Captivates Your Customers. From the moment a customer clicks on your banner, they're starting a relationship with your brand. When they enter the casino, take part in a tournament, bet in a sports book, or play a bingo game, they are looking for an interactive entertaining experience that meets their expectations. Spiral helps you exceed them.

Spiral's team provides brand consulting and creation, working closely with you to develop an overall brand strategy and create a powerful brand identity that speaks to your target audience and encourages them to form (or continue) a relationship with your brand. Your brand promise has to differentiate you from your competitors and provide superior value. It's all about delivering on your customers' desires.

Spiral understands that every brand is unique. Land-based brands employ different communication strategies than their online counterparts, while female-focused brands have a different look and feel than male-focused brands. We have a deep understanding of the eGaming industry, standards, and its customers. Through experience, we know what attracts customers and what makes them tick. We understand how to leverage your existing brand equity to complement your new eGaming offering.

Acquiring New Customers—and Keeping Them. Once your eGaming business has been launched, the challenge is to quickly attract customers to your new online or mobile offerings. Getting new prospects to sign up and converting them into lifetime customers requires expertise in customer acquisition and retention. That's where Spiral Solutions excels, providing guidance and coordination of marketing services.

Spiral devises attractive sign-up offers, promotion policies and lifecycle (loyalty) strategy. All activities are planned within an optimal budget, which represents a percentage of revenues generated. We optimize your cross-marketing efforts for maximum profitability—communicating with customers playing in one of your eGaming offerings and providing them with incentives to visit another. Customers playing in your poker room can be encouraged to visit your casino, thereby increasing your revenues.

Our comprehensive services include affiliation management, search engine optimization (SEO), search engine marketing (SEM), social network marketing and media buying and advertising. We coordinate with all teams to optimize campaigns and improve the conversion process, thereby ensuring the best possible results.

Acquisition Services

Converting Prospects into Customers
Spiral Solution's acquisition services are focused on optimizing your campaigns and improving the conversion process. Benchmarks and reports are monitored daily and updated according to market fluctuations—when customer behavior changes, so should your acquisition methods. Spiral will guide you through the process of ensuring that your advertising spend is maximized, enabling your profits to grow exponentially.

While some customers will reach your site because they know your brand, there are others that need to be reached by effective search engine optimization—making it easy for people looking for interactive gaming to find your site. Spiral specializes in short- and long-tail optimization, professional and effective content writing, and link trading which builds traffic and increases search engine rankings.

We also oversee the effective operation of affiliate systems, developing effective promotional banners as well as managing payments. Banners on affiliate sites are tagged, enabling monitoring of customer spending and monthly reconciliation and payment (percentage of revenue share) to affiliates. We monitor performance to ascertain which affiliates provide the best conversion rates.

Conversion Services

From Clicks to Customers
Converting clickthrough into customer registration is vital in growing your customer base. Spiral's extensive expertise in conversion optimization boosts your conversion rate. By analyzing traffic and behavior, we understand which traffic source gets the best clickthrough rates, which enables effective acquisition spending.

Spiral provides a comprehensive brief to ensure the messaging, call for action and design is optimized for conversion. We analyze your website to ensure prime placement of play, registration and other key call-to-action buttons, while minimizing the amount of clicks from the entry page to play. We run tests on your home pages to see which page yields the best results. We analyze banner designs and examine conversion rates according to banner types and keywords, testing banners to ensure an optimal user experience and enhanced click-to-purchase rates. We constantly monitor customer behavior, running campaigns to increase activity e.g. campaigns can be run for customers who registered but didn't follow up via email, phone call, or SMS.

Full Financial Management at Your Fingertips. Effective and profitable eGaming requires specialized knowledge of payment processing, risk management and fraud prevention. Spiral Solutions' expert team can assist you with activity and budget management, payment processing and integration with local payment solutions.

Activity and Budget Management
Effective financial planning and monitoring is essential when it comes to managing online casino, poker, bingo and mobile gaming activities. Our team assists with ongoing budget control as well as planning and monitoring of eGaming activities per promotion and acquisition channel. We assist with estimating media costs and cost per acquisition (based on revenues generated).

Payment Processing Consulting
Spiral's relationships with payment processors enable us to provide consulting on payment processing rates and the rules that must be put into place with the processing house. If required, we can liaise and negotiate with local payment processors on your behalf. We can also identify appropriate payment solutions, oversee system integration and provide ongoing monitoring and control.

Fraud management is handled through Know Your Customer (KYC) documentation such as a driver's license, passport, or ID card which correlates with information appearing on substantiating documentation such as utility bills. This information is required to ensure that the person who is reported as having placed the transaction actually did so. Higher processing rates are placed on card-not-present transactions where anti-fraud documentation is not available. We can negotiate optimal processing rates when anti-fraud documentation is already in place.

Realtime Data for Bottom-line Results. Through detailed data collection and expert analysis, Spiral Solutions is able to ascertain the health of your business at any point in time. Our proprietary measurement and reporting system tracks, monitors, and delivers vital insights about your customers from the first time they click on your banner—tracking their every movement and following them throughout their lifecycle.

Spiral provides realtime monitoring of every single customer on your platform including prior, current and predicted activity. We can also identify where they are in the customer lifecycle. We can single out potential VIPs very early on, enabling dedicated attention and exclusive VIP rewards. Spiral can pinpoint casino, poker room, sports book, or bingo patterns, increasing or decreasing spend, and specific issues that need to be dealt with.

The detailed data enables comparison of the business plan versus actual daily performance, key performance indicators (KPIs) and targets. We are able to measure the efficacy of various acquisition activities by source and banner type e.g. a specific banner on one acquisition source proved very effective, but was ineffective on another source. The customized reports enable us to identify areas which require attention and undertake further analysis before making recommendations.

Providing Personalized Customer Support and Service. Effective support goes beyond answering the phone and providing solutions. It's about being proactive instead of reactive—creating a positive perception of your brand and building long-term relationships through effective communications and 24/7 support.

Through Spiral Solutions' subsidiary, BrightMark™, your customers get fast and efficient service from knowledgeable support personnel fully versed in every aspect of your business and trained to effectively respond to every situation.

All customer service representatives are carefully screened to ensure they have the interpersonal skills to effectively handle even the most challenging situations, building trust and confidence through creating rapport with customers. Representatives are thoroughly trained in taking orders, closing sales and providing specialized technical support—all provided in local languages.

To ensure smooth and fast communication, customers are able to contact call centers through a wide variety of channels including voice and email. Through BrightMark, we can offer integrated multimedia contact solutions, real-time monitoring and reporting, and other specialized services.