LONDON, 8 September 2011 - Spiral Solutions Ltd., a leading provider of managed eGaming services, has announced a partnership with Income Access to offer its customers the industry’s leading affiliate marketing software and management solution. The deal will see Spiral Solutions combine its services, which include business modelling and consultancy, with Income Access’ wide range of affiliate services such as innovative marketing intelligence software and affiliate management, to deliver market leading eGaming services.
Income Access provides its affiliate marketing software to over 200 brands in the iGaming industry, and is designed to increase marketing efficiency with focused targeting in the highly competitive online gaming space. As a result of the partnership, Spiral Solutions customers will receive a bespoke complete package of support and solutions including dedicated marketing software and analysis tools across a broad range of market sectors, increasing the potential for customer acquisition and retention in eGaming.
Matti Zinder, head of Spiral Solutions, said, “The eGaming market can be very complex and competitive, especially in newly regulated markets, and it is vital that our customers have access to the expertise and knowledge needed to maximise the potential of their offering. We’re partnering with Income Access in order combine our services with another company that truly understands the eGaming space. The experience of Income Access complements our services and we’re confident that Spiral Solutions’ customers will benefit from the collaboration of two of the eGaming industry’s most innovative companies.”
Commenting on the new partnership, Nicky Senyard, CEO of Income Access, said, “The eGaming market is constantly growing and Income Access is dedicated to providing solutions to help gaming operators continuously improve the experience for their customers. This partnership sees two companies with unique insight and market knowledge combine to deliver our audience a truly complete range of managed service solutions. We’re looking forward to working even more closely with Spiral Solutions to usher in a new era of managed solutions for the eGaming industry.”
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